Define the product-page standard
Write the required views, crops, background, lighting, model pose and file naming as a repeatable template. Apply it consistently unless a garment needs an additional feature explained.
Review the existing website grid so new photographs match real layouts and neighbouring products.
Show fit before flourish
Secure clean front, back, side and three-quarter views before creative movement. Keep posture consistent enough for comparison while allowing the garment to hang naturally.
Add sitting or walking frames only when they reveal useful behaviour or are part of the brand's established product experience.
Photograph the decision-making details
Customers may need to see texture, fastenings, lining, pockets, hems, stretch and scale. Identify those features in the product list rather than relying on the photographer to discover them on set.
Colour references and disciplined editing help the final page remain accurate across displays.
- Front, back, side and three-quarter full look
- Waist-up or closer silhouette view
- Fabric, fastening and construction details
- Fit or movement feature
- Accessories and styling reference
- Campaign-safe vertical and horizontal variations
Protect pace with production discipline
Arrange products in shooting order, complete fittings, steam garments and prepare accessories before call time. Assign garment continuity and live approval to named people.
A tethered review can catch styling, focus and crop issues early without turning every frame into a committee decision.
Separate commerce from campaign needs
Product pages require consistency; campaigns need character and visual tension. Plan separate setups or clear blocks so creative lighting and movement do not weaken product accuracy.
Deliver files by SKU, colour and view, with web-ready versions and a clear master archive for future crops.
Frequently asked questions
How many images should a fashion product page include?
Use enough views to explain silhouette, fit and important details without repeating near-identical frames. The ideal number varies by garment complexity and site design.
Should ecommerce photography use models or mannequins?
Models communicate fit and scale; mannequins or flat lays can add consistency or suit specific categories. Many brands use a deliberate combination.
Can campaign images be used on product pages?
Yes as supporting imagery, but they should not replace clear, accurate product views that help customers assess the item.